Thursday, 26 July 2007

ASA adjudicates on Times advert

Some time ago, we reported on the attack by Coherent and Cohesive Voice against the Sexual Orientation Regulations.

The Advertising Standards Authority finally published its adjudication of the 51 complaints that it had received about this. It upheld 3 of the 10 distinct issues raised by the complainants.

We concluded that the ad exaggerated the effect of the proposed regulations and was likely to mislead readers of The Times. We considered that although a parliamentarian readership would be likely to be aware of the content of the proposed SORs, the claims exaggerated their effect. We concluded that the ad was likely to mislead readers.

On these points, the ad breached CAP Code clauses 3.1 (Substantiation) and 7.1 (Truthfulness).

Posted by Simon Sarmiento on Thursday, 26 July 2007 at 6:56pm BST | TrackBack
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Categorised as: equality legislation
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