The Anglican Communion News Service reports: Christmas campaign does something new for 2013.
A marketing initiative established to remind Brits about the true meaning of Christmas is trying something different this year.
Concerned by the statistic that 51% of people say Jesus’s birth is irrelevant to their Christmas, the founders of ChurchAds.net are focusing on a slogan rather than an eye-catching image…
The campaign website is at http://www.christmasstartswithchrist.com/
It might be hard to believe, but knowledge of the Christmas story is fading.
Just 12 per cent of adults know the nativity story, and more than one-third of children don’t know whose birthday it is.
Some 51 per cent of people now say that the birth of Jesus is irrelevant to their Christmas. Christmas is being lost to secularism and the trend is for this to get worse.
Together we can reverse the trend
A movement made up of some of the nation’s leading Christian groups, including the Church of England, the Evangelical Alliance and the Children’s Society, is coming together because we believe Christmas is worth saving.
Christmas Starts with Christ is a campaign aimed at helping churches to make Christ and the amazing story of his birth the focus of the nation’s favourite time of year…