In April 2025 Bible Society published a report, The Quiet Revival, based on YouGov polling, which claimed that church going in Britain had increased from 8% of the population to 12% between 2018 and 2024. The report was subject to criticism, for example by the Pew Research Center.
But now Bible Society has issued a statement to say that “Earlier this month YouGov informed Bible Society that the 2024 survey sample on which our report The Quiet Revival was based was faulty, and it can no longer be regarded as a reliable source of information about the spiritual landscape in Britain.” The original report has been taken down from Bible Society’s website, although the society appear to be very reluctant to accept that there might not have been a “Quiet Revival”.
There is also this report from YouGov: Conclusions of investigation into 2024 Bible Society study.
I can recommend the following comments and press report.
Time Wyatt The Critical Friend I told you so
Jennifer Stirrup The Bible Society and Garbage In, Gospel Out: Why Data Due Diligence Can’t Be Outsourced.
James Macintyre Church Times Bible Society says its Quiet Revival report was based on a ‘faulty’ survey